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	<title>digitsimple</title>
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	<link>http://digitsimple.com</link>
	<description>Simple, cost-effective digital marketing solutions for small businesses and nonprofits</description>
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		<title>#r%4Y$k! Passwords!</title>
		<link>http://digitsimple.com/2010/secure-passwords/</link>
		<comments>http://digitsimple.com/2010/secure-passwords/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 21:41:38 +0000</pubDate>
		<dc:creator>petermello</dc:creator>
				<category><![CDATA[security]]></category>
		<category><![CDATA[Gawker]]></category>
		<category><![CDATA[LastPass]]></category>
		<category><![CDATA[Lifehacker]]></category>
		<category><![CDATA[passwords]]></category>

		<guid isPermaLink="false">http://digitsimple.com/?p=298</guid>
		<description><![CDATA[While the title of this post might look like I&#8217;m swearing about passwords (more about that in a minute), it&#8217;s really about keeping your personal data safe by making sure you use &#8220;secure&#8221; passwords. Data security has always been an important topic but thanks to Wikileaks and the Gawker hack, it just got hotter. Whether [...]]]></description>
			<content:encoded><![CDATA[<p>While the title of this post might look like I&#8217;m swearing about passwords (more about that in a minute), it&#8217;s really about keeping your personal data safe by making sure you use &#8220;secure&#8221; passwords.</p>
<p>Data security has always been an important topic but thanks to Wikileaks and the Gawker hack, it just got hotter.</p>
<p>Whether we like it or not, there is a lot of personal data about us floating around the Internet.  Sadly and scarily, much of it is out of our direct control. You don&#8217;t even have to own a computer or surf the web for your information to make it&#8217;s way there.  Think banking and medical records that we trust others to safeguard for us.</p>
<p>However, if you are reading this, chances are that you have an online identity and that you have probably left some digital footprints behind. I&#8217;m sure that you thought really long and hard about that personal password that no one will ever be able to crack. And heck, it&#8217;s tough to remember passwords so you might have used that perfect one everywhere &#8220;important.&#8221; Uh oh&#8230;</p>
<p>Back to the Gawker hack. In case you are not familiar with Gawker, it&#8217;s a very popular blog that owns and manages a lot of popular websites including one that I was particularly fond of: Lifehacker. I can&#8217;t really remember why but somewhere along the line I left my digital footprint (aka super secret special password) at Lifehacker.</p>
<p>Ironically, some of my favorite Lifehacker articles were on web security and, you guessed it, PASSWORDS! I learned a lot from the site including information about some great products like LastPass which I downloaded and installed on my computer and iPhone.  Problem was that I did this AFTER I registered with Lifehacker. They got hacked and now I&#8217;m one of the millions of users who&#8217;s email address and super secret special password was published on the Internet by the bad guys.</p>
<p>Maybe I should be swearing at Gawker and Lifehacker but really it was my own fault. (Clearly my respect for them is greatly diminished and my trust is now non-existent.) I should have known better. No. I did know better but I was lazy or sloppy or too much in a hurry. Lesson learned.</p>
<p>Here&#8217;s a link to a<a href="http://www.commoncraft.com/secure-passwords-video" target="_blank"> good, quick, simple video about secure passwords by Common Craft.</a> Invest 3 1/2 minutes and watch it.</p>
<p>Then go over to <a href="http://lastpass.com" target="_blank">LastPass</a> and download one of their security tools. There are free and paid versions and they are super easy to set up and use. No excuses!</p>
<p>Remember your #r%4Y$k! Passwords!</p>
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		<title>Simple Christmas Cards and $25 back!</title>
		<link>http://digitsimple.com/2010/simple-christmas-cards-and-25-back/</link>
		<comments>http://digitsimple.com/2010/simple-christmas-cards-and-25-back/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 04:50:40 +0000</pubDate>
		<dc:creator>petermello</dc:creator>
				<category><![CDATA[photography]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://digitsimple.com/?p=288</guid>
		<description><![CDATA[We had a bunch of friends over for dinner tonight and we started talking about how technology allows us to do things easier and faster. Case in point, it was time to create a Christmas card so after everyone left I fired up Shutterfly, uploaded 9 pictures from my iPhone gallery and arranged to pick [...]]]></description>
			<content:encoded><![CDATA[<p>We had a bunch of friends over for dinner tonight and we started talking about how technology allows us to do things easier and faster.</p>
<p>Case in point, it was time to create a Christmas card so after everyone left I fired up Shutterfly, uploaded 9 pictures from my iPhone gallery and arranged to pick them up at Target tomorrow (Sunday!). They actually offer 1 hour service on this.</p>
<p>Even better, when I checked out they said they would give me a $25 gift certificate if I posted this on a blog.</p>
<p>Not only did they meet my needs in short order, but they also effectively cut the price in half with the gift certificate.</p>
<p>Good deal! Go get it!</p>
<div class="sflyProductPreviewWidget" style="width: 425px; height: 494px;">
<div class="sflyProductPreviewWidgetCenter" style="height: 482px; padding: 0 6px 0 6px; background-image: url(http://cdn.staticsfly.com/img_/share/preview/msc/widget/bg.gif); background-repeat: repeat-y;">
<div class="sflyProductPreviewLogo" style="width: 105px; height: 34px; padding: 14px 0 0 14px;"><img src="http://cdn.staticsfly.com/img_/share/preview/msc/widget/logo.gif" alt="" /></div>
<div class="sflyProductPreviewContainer" style="height: 350px; text-align: center; padding: 0;"><a href="http://www.shutterfly.com/cards-stationery"><img src="http://images-community.shutterfly.com/prs/v1/2QbtGjFq2Zw/2QbtGjFq2Zw4s/p/67b0de21b3127d902548/JPEG/1291523341000/0/" alt="" /></a></div>
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<div class="sflyProductPreviewTitle" style="font-family: arial, sans-seris; font-size: 15px; color: #333333; font-weight: bold;"><span>Snowy Night Christmas</span></div>
<div class="sflyProductPreviewSEOText" style="font-family: arial, sans-seris; font-size: 13px; color: #333333;"><span>Make a statement with Shutterfly <a style="color: #6666cc;" href="http://www.shutterfly.com/cards-stationery">Christmas photo cards</a>.</span></div>
<div class="sflyProductPreviewViewCollection" style="font-family: arial, sans-seris; font-size: 13px; color: #333333;"><span>View the entire <a style="color: #6666cc;" href="http://www.shutterfly.com/cards-stationery">collection</a> of cards.</span></div>
</div>
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</div>
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		<title>Podcamp Boston 5</title>
		<link>http://digitsimple.com/2010/podcamp-boston-5/</link>
		<comments>http://digitsimple.com/2010/podcamp-boston-5/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 20:46:44 +0000</pubDate>
		<dc:creator>petermello</dc:creator>
				<category><![CDATA[podcasting]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://digitsimple.com/?p=239</guid>
		<description><![CDATA[I attended my third Podcamp and second in Podcamp Boston last weekend and presented for the first time. The event was at the Microsoft NERD (North East Research and Development) Center in Cambridge.  It&#8217;s a great venue and the same one that Wordcamp Boston used earlier this year. Here are my slides as well as [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://digitsimple.com/wp-content/uploads/2010/09/pcb5logo.png"><img class="size-full wp-image-248 aligncenter" title="pcb5logo" src="http://digitsimple.com/wp-content/uploads/2010/09/pcb5logo.png" alt="" width="332" height="72" /></a>I attended my third Podcamp and second in <a href="http://podcampboston.org" target="_blank">Podcamp Boston</a> last weekend and presented for the first time. The event was at the Microsoft NERD (North East Research and Development) Center in Cambridge.  It&#8217;s a great venue and the same one that Wordcamp Boston used earlier this year.</p>
<p style="text-align: justify;">Here are my slides as well as a screencast I did for the earlier version I presented at <a href="http://podcampuscg.org" target="_blank">Podcamp USCG</a> last November.</p>
<p style="text-align: justify;">
<p style="text-align: center;"><object id="__sse5287474" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=pocampboston5slideshare-100925210416-phpapp01&amp;stripped_title=so-you-wanna-be-a-podstar-5287474&amp;userName=SeaFever" /><param name="name" value="__sse5287474" /><param name="allowfullscreen" value="true" /><embed id="__sse5287474" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=pocampboston5slideshare-100925210416-phpapp01&amp;stripped_title=so-you-wanna-be-a-podstar-5287474&amp;userName=SeaFever" name="__sse5287474" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="224" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="guid=DYe8RfYQ" /><param name="src" value="http://s0.videopress.com/player.swf?v=1.02" /><param name="wmode" value="transparent" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="224" src="http://s0.videopress.com/player.swf?v=1.02" allowfullscreen="true" wmode="transparent" flashvars="guid=DYe8RfYQ"></embed></object></p>
<p>If you would like to learn more about podcasting or social media, please don&#8217;t hesitate to call (508.500.4875) or <a href="mailto:peter@digitsimple.com" target="_blank">email</a>.</p>
<p>Here are a few podcasts by some of my session participants:</p>
<ul>
<li><a href="http://twitter.com/lenedgerly" target="_blank">@lenedgerly</a> – <a href="http://www.thekindlechronicles.com/" target="_blank">The Kindle Chronicles</a> and <a href="http://thereadingedge.com/" target="_blank">The Reading Edge</a></li>
<li><a href="http://twitter.com/SarahCortes" target="_blank">@SarahCortes</a> -<a href="http://emerge.libsyn.com/webpage" target="_blank"> Emerge podcast </a>(new)</li>
<li>@<a href="http://twitter.com/kevinks" target="_blank">kevinks</a> – <a href="http://www.thelivinlowcarbshow.com/shownotes/" target="_blank">The Livin’ La Vida Low Carb Show</a> and  <a href="http://www.carbohydratescankill.com/" target="_blank">Carbohydrates Can Kill</a></li>
<li><a href="http://twitter.com/bermamot" target="_blank">@bermamot</a> – <a href="http://videostudentguy.libsyn.com/" target="_blank">Video Student Guy</a></li>
</ul>
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		<title>The New Bedford Port Society Website</title>
		<link>http://digitsimple.com/2010/the-new-bedford-port-society-website/</link>
		<comments>http://digitsimple.com/2010/the-new-bedford-port-society-website/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 16:35:37 +0000</pubDate>
		<dc:creator>petermello</dc:creator>
				<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[New Bedford Port Society]]></category>

		<guid isPermaLink="false">http://digitsimple.com/?p=138</guid>
		<description><![CDATA[This post was originally published as Launching the New Bedford Port Society website on our sister website seaz.me on March 11, 2009. Our latest project involved creating a web presence for the New Bedford Port Society, a nonprofit organization located in the New Bedford National Whaling Historical Park which has served mariners and the greater New Bedford [...]]]></description>
			<content:encoded><![CDATA[<p><strong>This post was originally published as <em><a href="http://seaz.me/2009/launching-the-new-bedford-port-society-website/" target="_blank">Launching the New Bedford Port Society website</a></em> on our sister website seaz.me on March 11, 2009.</strong></p>
<p>Our latest project involved creating a web presence for the <a href="http://portsociety.org/" target="_blank">New Bedford Port Society</a>, a nonprofit organization located in the <a href="http://www.nps.gov/nebe/" target="_blank">New Bedford National Whaling Historical Park</a> which has served mariners and the greater New Bedford community for nearly 180 years.  The original and continued mission of the Port Society is <em>“to bring moral and spiritual improvement to those who work along the waterfront and in the fishing industry.”</em> The Port Society owns and manages two historic properties, The Mariner’s Home and the Seamen’s Bethel, the latter which was made famous as the “Whaleman’s Chapel” in Herman Meville’s classic novel <em>Moby-Dick.</em> In addition to providing services to mariners, the nondenominational Seamen’s Bethel is also the site of many weddings, christenings, funeral and memorial services each year.</p>
<p>The Port Society has never really had any significant web presence and the organization relied on the National Park and several local tourism and business websites to tell its rich history.</p>
<p>For the sake of full disclosure, my cousin Phillip Mello was recently appointed the president of the New Bedford Port Society and he asked me to join. seaz media undertook this pro-bono project as part <a href="http://sea-feverconsulting.com/csr.aspx" target="_blank">Sea-Fever Consulting LLC’s</a> corporate social responsibility program.</p>
<p>Let’s take a look at the Port Society’s new website and our thoughts behind it.</p>
<p><a href="http://seaz.me/wp-content/uploads/2009/03/nbps-frontpage.png" target="_blank"><img title="New Bedford Port Society frontpage" src="http://seaz.me/wp-content/uploads/2009/03/nbps-frontpage.png" alt="New Bedford Port Society frontpage" width="420" height="377" /></a></p>
<h4>Design</h4>
<p>Our objectives for this project was to create something quickly that was clean looking and easy to maintain. We decided to use the WordPress blogging platform for its ease of use and installation, and the endless number of themes and plugins that can add functionality and enhance user experience.</p>
<ol>
<li>For the Port Society’s main website, we chose <a href="http://is.derekpunsalan.com/" target="_blank">Derek Punsalan’s</a> unique and beautiful <a href="http://5thirtyone.com/the-unstandard" target="_blank">Unstandard theme</a> which we felt was in keeping with the aesthetics of the Seamen’s Bethel, the organization’s most prominent property and the only one open to the general public. If you ever visited the Bethel you will be struck by the simple yet beautiful, utilitarian design of this house of worship. We also liked how The Unstandard theme is laid out in a graphic-rich grid system which allows the visitor to take a tour through space and time just by landing on the site’s frontpage.We eliminated commenting functionality since this will be the Port Society’s main static website and they have minimal staff and volunteers to monitor and reply.</li>
<li>We added a RSS widget to the footer of the Port Society website that will update news headlines.  The “<a href="http://portsociety.org/blog/" target="_blank">Port Society News</a>” section is actually a traditional blog using <a href="http://powazek.com/about/" target="_blank">Derek Powazek’s</a> minimalist <a href="http://powazek.com/depo-skinny" target="_blank">DePo Skinny</a> WordPress theme which can be accessed via the navigation “News” tab at the top of the Port Society’s website’s frontpage or by clicking on any of the headlines in the footer.</li>
<li>Video can really enhance the user experience in visiting a website and since several significant chapters of Melville’s <em>Moby-Dick</em> take place within the “Whaleman’s Chapel”, we thought it would be fun to embed Orson Wells classic portrayal of Father Mapples, a character in the image of the Bethel’s own Reverend Mudge. We found <a href="http://www.youtube.com/watch?v=2rWV8sBZ9ho" target="_blank">this video on Youtube </a>but unfortunately there is a sync issue with it so we will be working on finding a replacement.  We used the free and full featured video hosting service <a href="http://blip.tv/" target="_blank">Blip.tv</a> for the video embed.</li>
<li>The Seamen’s Bethel is an active church with lots of public and private events taking place throughout the year so we created and embedded a Google calendar in order to let the public know the upcoming schedule.</li>
<li>New Bedford is the home to a very diverse community and the Port Society’s rich maritime history represents sailors from around the world. Therefore, using Nothing2Hide.net’s great <a href="http://www.nothing2hide.net/wp-plugins/wordpress-global-translator-plugin/" target="_blank">Global Translator plugin</a>, the Port Society’s website and blog can be read in thirty different languages.</li>
</ol>
<h4>Photography</h4>
<p>Photography plays an important part in telling the Port Society’s story and we will continue to add it to the website and blog. Much of the vintage photography was generously donated by the neighboring <a href="http://whalingmuseum.org/" target="_blank">New Bedford Whaling Museum</a> while most of the contemporary images were provided by <a href="http://photo.net/photodb/folder?folder_id=693024" target="_blank">Phil Mello</a>, the current Port Society president. The calendar photo on the frontpage was donated by professional mariner <a href="http://www.flickr.com/people/timstimes/?search=tim+the+sailor" target="_blank">“Tim the Sailor” Ruttledge</a> and we shot several photographs for the project as well.</p>
<h4>Things Still To Do</h4>
<p>While we wanted to launched the Port Society website, like every project of this nature there’s still a number of things to do including adding content to the Services and Events page, filling out the calendar and creating a photo gallery. Most importantly, over the next few weeks we will be working on a “Support” page since the Port Society is a nonprofit organization that relies for the most part on individuals and organizations that believe in and want to support the organization’s important mission.</p>
<p>We’d love your feedback on this project. Likes and dislikes, things missing, etc. Thanks.</p>
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